Nowadays, in many industries the traditional research and development approach has become obsolete. For this reason, during the past two years companies started focusing on Startups and the Open Innovation. Firms should use internal and external relationships, ideas and paths in order to advance their organizational process and technology. Open Innovation combines all those ideas into a system and defines all the requirements for the new business model.
The purpose of this thesis is to illustrate how Startups successfully organize and manage open Innovation with large and small companies and to highlights the strengths, weaknesses, challenges and barriers faced by Startups in an Open Innovation context along with its benefits.
Moreover, it looks on the competitive effects of Startups in the market and their rapid grow which lead to a flexible business model.
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