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The New Jersey Institute of Technology's
Electronic Theses & Dissertations Project

Title: Sustaining dockless bike-sharing based on business principles
Author: Horowitz, Neil
View Online: njit-etd2018-050
(xi, 71 pages ~ 6.0 MB pdf)
Department: Department of Civil and Environmental Engineering
Degree: Master of Science
Program: Transportation
Document Type: Thesis
Advisory Committee: Liu, RongFang (Committee chair)
Daniel, Janice Rhoda (Committee member)
Chou, Porchiung B. (Committee member)
Wang, Guiling (Committee member)
Date: 2018-08
Keywords: Dockless bike-sharing
Availability: Unrestricted
Abstract:

Currently in urban areas, the value of money and fuel is increasing because of urban traffic congestion. As an environmentally sustainable and short-distance travel mode, dockless bike-sharing not only assists in resolving the issue of urban traffic congestion, but additionally assists in minimizing pollution, satisfying the demand of the last mile problem, and improving societal health. Despite the positives that this new transportation mode provides, currently there are few effective measures in place to make the development of dockless bike-sharing providers more sustainable.

This study endeavors in establishing a foundation for resolving this problem through developing business models of dockless bike-sharing based on business theory and principles, and utilizing the largest dockless bike-sharing company in China as of November 2018 named Mobike as an example within these business models. The long-term sustainability issues of dockless bike-sharing are identified through various methods including an operational analysis of one of Mobike’s largest divisions located in Beijing, China, and potential solutions to those issues as well as policy implications are presented based on the research and analysis conducted.


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